meet the super humans

c4 meet the superhumans from envy post on Vimeo.

About bloody time I say. Please no more of the warm and fuzzy videos of Paralympic games. In the past these ads have been simply vomit inducing and don’t do the athletes any justice. Finally the marketing people are getting it — these athletes are badass. They work hard for years to get to the games and then they throw everything they have into a single moment. I have a few friends that compete at this level and they are so fast. very much more entertaining than other sports (wheelchair basketball vs nba, I know what I’d rather watch).